Climate change affecting how clothes are sold.
Posted by Janice Kajanoff on 23rd Feb 2016
Now even the high end fashion houses are realizing they have to shorten the time between creating a product and selling it. There have not been 4 distinct seasons for several years, in most of the USA. So they are now selling from the runway.
Zentek's customers are typically very active..moving through the country to shows and competitions.This demands clothing that can go from very hot 90 F+ to very cold -30 F. We started with smart clothing for their show and sporting dogs in 2007. Now the line has expanded to supply demand .And the climate changes are more erractic. That can be a safety issue for both canines and their handlers. The new advanced PCM materials that were released in 2016 are even lighter weight and more effective.